ANOTHER popular grocery store item will not be returning to the shelves.
The Fairlife brand has announced that its ice cream line has officially been discontinued.
Fairlife Icecream was previously sold at popular grocers like Von's and Kroger.
One Fairlife fan headed to social media to ask the company what happened to the delicious dessert.
"@fairlife, are your ice creams discontinued??" Hannah Rojas wrote in a tweet.
The company was quick to respond with less than exciting news.
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"We are sorry to share that we are no longer producing Fairlife ice cream," their message began.
"We invite you to visit our website to discover our complete line of fairlife ultra-filtered milk options or our line of ultra-filtered flavored nutrition shakes," the note added.
Fairlife, which is owned by the Coca-Cola company, is an American brand that specializes in ultra-filtered milk.
In the United States, the milk comes in five flavors: reduced fat, chocolate, strawberry, fat-free, and whole milk.
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"Fairlife began in 2012 with the belief that milk and its natural health benefits can be used to create great tasting products that nourish consumers and fit into their modern lifestyles," the company's site reads.
By 2020, Fairlife had launched its lactose-free ice cream.
Ahead of the launch, Fairlife CEO Tim Doelman said that the ice cream was a popular request and the company was happy to make it happen.
"And as much as we will miss their homemade videos, fan fiction commercials, and other creative proposals for fairlife ice cream, we are thrilled to finally give fairlife consumers what they want," he said.
The brand's ice cream was a low-sugar, high-protein treat that many people enjoyed.
The ice cream was available in seven delicious flavors, including Vanilla, Chocolate, Cookies and Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip, and Mint Chip.
"Omg stop playin," Rojas wrote in response to the news, adding a few crying emojis.
Fortunately, most grocery stores are stocked with a variety of decadent ice cream options.